people of earth…
Gareth dumped this link on me friday afternoon just I was leaving the office. It had been a hectic week, and the weekend wasn’t any quieter. I finally got around to reading the cluetrain manifesto this morning in my partially dazed state. It’s worth the read. I love the comment from Eric Raymond: The cluetrain is to marketing and communications what the open-source movement is to software development — anarchic, messy, rude, and vastly more powerful than the doomed bullshit that conventionally passes for wisdom.